Canadian Electrical Wholesaler

Carol McGlogan

February 24, 2018

By Carol McGlogan

After completing our full planning and budget cycle we are excited to embark on some great new initiatives with EFC this year. As part of our strategy process we gathered information from membership on the key game changers facing our industry, and the following topped the list: new competition, digitalization of business, emerging technologies, talent availability, and the evolution of standards.

When it comes to new competition, EFC’s role is to make our members more competitive by providing intelligence, influencing standards and giving members a safe place to network and collaborate. The initiatives we have this year reflect these mandates.

To respond to the digitalization game changer, we are producing a research project on supply chain digitalization. Working with PWC and an extensive industry committee, we will identify the maturity of our industry with regard to digitalization while also providing our membership with a road map on how to evolve their supply chains. The research will be presented at the May conference and a new supply chain committee will be formed at EFC to address the issues requiring industry collaboration to complement individual members’ efforts.

Last year, we presented the popular LVDC report, which highlights this emerging technology. We are now in the process of establishing an LVDC group to focus on key roadblocks facing the new technology, including technical and interoperability concerns, codes and standards, marketing, and education.

The availability of talent affects all segments and disciplines within our industry. The pool of candidates is limited and companies will be forced to diversify their employee base to meet their demands. As the first female president of Electro-Federation Canada, I feel an obligation to spread the news on what a great industry this is to work in while also empowering women in our industry to further develop their careers. We are in the formative stage of a women’s development network and are soliciting participation from men and women on this important initiative.

In 2017 we were successful in de-mystifying the subject of codes and standards. Our technical team did a wonderful job providing transparency on the issues that are being worked on in each of our product sections. Since this information became available on our website and was communicated to industry leaders, we have seen an increase in participation at standards meetings. Our efforts this year will be in identifying areas of opportunity with harmonization of standards to help our members grow and be more competitive. Our commitment is to work with Standards Council of Canada and CANENA to advance those projects.

2018 is going to be a great year. The initiatives we have outlined are aligned with members’ concerns and there is a positive buzz as we launch the new year on the heels of a successful growth year. To date we have 7 new members since January and in 2017 we added 22 members. Our industry is an exciting place to be and our members are thriving in this era of technological change. To reflect the innovation and contribution our industry makes to life, we will be rebranding Electro-Federation Canada in 2018 and the new positioning will be launched at our conference in May.

There is lots to be excited about and I’m so pleased to be part of this great industry and the positive impact we can all make together.

Carol McGlogan is President & CEO, Electro-Federation Canada.


OlsonBy Katrina Olson

A recent CEW article by David Gordon caught my eye. The headline was, Are Your Sales and Marketing Teams Inhibiting Growth?

As a marketing consultant, writer, and trainer, I recognized the challenges and barriers that David was writing about. We agree on many issues (and their causes) facing electrical distributors and marketers. But I also hear from marketing people all the time that the C-Suite is hindering their efforts which, in turn, hinders the company’s growth.  

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2018 Electrical North American MeetingOn October 29-31, 2018, the AD Electrical North American Meeting drew over 1,000 attendees. This event attracted 151 first time attendees and representatives from over 362 companies in the United States, Canada and Mexico.

Attendees benefited from a variety of agenda topics, including: Network Meetings, Emerging Leaders Session, and Country-specific Business Meetings. New to this year’s agenda was a SPA Optimization Workshop led by industry veteran Mo Barsema. In addition, members and suppliers also attended a panel discussion on managing and measuring your digital success.

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Changing Scene

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  Hammond Power Solutions Inc. has announced its intention to discontinue and close its ...
Murray Chamney, President, Intralec Electrical Products Ltd., has announced his retirement, ...
Mark your calendar for the Coalition event of the year! Come for an evening of networking, the ...
Recognized for her career as a business leader and innovator, passionate about people, technology ...
Michael Sudjian will move into the new role of Vice President of Logistics for Sonepar Canada ...
Hammond Power Solutions has appointed Jonathan Gorham as Business Development Manager – Western ...
Electrozad has enhanced its process solution capabilities by creating and launching a process ...
Luminaire Led will operate as a standalone division and maintain its operations in Edison, New ...
Effective January 1, 2019, Ramy Yousif assumes the position of Rexel Atlantic’s General Manager.
This past summer, from July 1 to September 15, AD Rewards ran the Redeem for a Dream promotion.


 EFC Announces 2018 Marketing Awards Winners

2018 Marketing Awards WinnersElectro-Federation Canada (EFC)’s Marketing Awards program recognizes member organizations that demonstrate marketing excellence and innovation within the Canadian electrical manufacturing and distribution industry. Winners of this year’s awards were recognized at EFC’s 8th Annual Future Forum, held earlier this month. (Shown in photo: EFC President and CEO Carole McGlogan with representatives from Bartle & Gibson, winners of the Integrated Marketing Award — distributor under $50 million.)Electro-Federation Canada (EFC)’s Marketing Awards program recognizes member organizations that demonstrate marketing excellence...

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Peers & Profiles

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On a regular basis, our publications profile members of our industry through their responses to a ...
First and foremost, sitting down with Susan Uthayakumar feels more like sitting down and conversing ...
Sales of electrical supplies from full-line electrical distributors capture the geographic ...
Laura Dempsey has been working as an outside sales representative for E.B. Horsman & Son for ...
Michael Gentile, President and CEO of Philips Lighting Canada, has had a long and distinguished ...


 Young Leaders: Taylor Gerrie

Taylor GerrieOn a regular basis, our publications profile members of our industry through their responses to a Q&A. It’s a way of recognizing industry movers and shakers, and helping our readers get to know them better. 

Recently we launched an initiative with Electro-Federation Canada's Young Professionals Network to include profiles of up-and-coming leaders. We provided the list of questions below to Taylor Gerrie, Automation Account Specialist at Gerrie Electric Wholesale Ltd. in Burlington, Ontario. Here are Taylor’s responses.

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Susan Uthayakumar, President of Schneider Electric Canada: Driving Success

Susan UthayakumarBy Owen Hurst

First and foremost, sitting down with Susan Uthayakumar feels more like sitting down and conversing with a friend than conducting an interview with the Canadian president of one of the world’s largest electrical manufacturers. Of course, she exudes the confidence and knowledge her position demands, but equally identifiable are an open and engaging nature.

In a recent sit-down, we learned a little about Susan’s history and what drives her to succeed.

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Looking Back

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The best memory I keep from CEDA is the way that they accepted me when I came into the business. ...
In the 1930s to 1940s, CEDA’s Western Canada membership was very stable with old line independent ...
Prior to the late 1950s there was little if any involvement in CEDA by the so-called “national ...
  As 2017 marks the 150th anniversary of Confederation, we take a look back at an aspect of ...

Looking BackThe best memory I keep from CEDA is the way that they accepted me when I came into the business. The welcome they gave to me, all of them men. (In those days there were not many women in business.) This welcome I will always remember. CEDA has played a very important role in my success.

One year our conference was in Hamilton, Ontario. Mr. Caouillette, our speaker, got lost and instead of going to Hamilton went to Toronto. I think that that was the longest cocktail hour that CEDA ever had… waiting for him to arrive. Certainly that night the head table and everyone were in good spirits.

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Looking BackLooking BackIn the 1930s to 1940s, CEDA’s Western Canada membership was very stable with old line independent companies like Horsman, Ashdowns, Brettell, Marshall Wells, Electrical Supplies Ltd., etc.

Small electrical distributors just were not acceptable for membership as they did not carry the main-line manufacturers’ goods, publish a wiring device catalogue, or employ four to five salesmen as CEDA requested.

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