Canadian Electrical Wholesaler

Carol McGlogan

February 24, 2018

By Carol McGlogan

After completing our full planning and budget cycle we are excited to embark on some great new initiatives with EFC this year. As part of our strategy process we gathered information from membership on the key game changers facing our industry, and the following topped the list: new competition, digitalization of business, emerging technologies, talent availability, and the evolution of standards.

When it comes to new competition, EFC’s role is to make our members more competitive by providing intelligence, influencing standards and giving members a safe place to network and collaborate. The initiatives we have this year reflect these mandates.

To respond to the digitalization game changer, we are producing a research project on supply chain digitalization. Working with PWC and an extensive industry committee, we will identify the maturity of our industry with regard to digitalization while also providing our membership with a road map on how to evolve their supply chains. The research will be presented at the May conference and a new supply chain committee will be formed at EFC to address the issues requiring industry collaboration to complement individual members’ efforts.

Last year, we presented the popular LVDC report, which highlights this emerging technology. We are now in the process of establishing an LVDC group to focus on key roadblocks facing the new technology, including technical and interoperability concerns, codes and standards, marketing, and education.

The availability of talent affects all segments and disciplines within our industry. The pool of candidates is limited and companies will be forced to diversify their employee base to meet their demands. As the first female president of Electro-Federation Canada, I feel an obligation to spread the news on what a great industry this is to work in while also empowering women in our industry to further develop their careers. We are in the formative stage of a women’s development network and are soliciting participation from men and women on this important initiative.

In 2017 we were successful in de-mystifying the subject of codes and standards. Our technical team did a wonderful job providing transparency on the issues that are being worked on in each of our product sections. Since this information became available on our website and was communicated to industry leaders, we have seen an increase in participation at standards meetings. Our efforts this year will be in identifying areas of opportunity with harmonization of standards to help our members grow and be more competitive. Our commitment is to work with Standards Council of Canada and CANENA to advance those projects.

2018 is going to be a great year. The initiatives we have outlined are aligned with members’ concerns and there is a positive buzz as we launch the new year on the heels of a successful growth year. To date we have 7 new members since January and in 2017 we added 22 members. Our industry is an exciting place to be and our members are thriving in this era of technological change. To reflect the innovation and contribution our industry makes to life, we will be rebranding Electro-Federation Canada in 2018 and the new positioning will be launched at our conference in May.

There is lots to be excited about and I’m so pleased to be part of this great industry and the positive impact we can all make together.

Carol McGlogan is President & CEO, Electro-Federation Canada.

David Gordon

Over the past few months as we’ve sat in strategy development meetings with distributors, reviewed distributor purchasing information, and talked to manufacturers’ reps and contractors, we’ve seen a purchasing trend that is roiling the industry. The trend, which mirrors what is happening in lighting with “unfamiliar brands,” is accelerated growth and acceptance of less familiar brands for infrastructure type products (electrician supplies, boxes, fittings, etc … consumables and products that go within the wall). This then begs the questions, “What is the value of a manufacturer’s brand,” and “What are the implications for manufacturers and distributors?”

Many have seen this as driven by...

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As part a family company, I have heard my father talking about business ever since I was a little boy. Although it had always interested me, I had never thought I would end up working alongside my father and my uncle in the company my grandfather started a long time ago.

I had been working in sales ever since I was 16 years old in many different markets than the one I was about to enter, but I thought it would be relatively easy to handle. Very quickly I started noticing the challenges of being a 22-year-old sales rep for electrical products entering a world where most of the manufacturers’ agents had been in the business for a long time.

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Changing Scene

  • Prev
Flextherm Celebrates 25 Years With a Big Bang PHOTO: EIN-37/CEW-18-CS-Flextherm-400.jpg The floor ...
Electro-Federation Canada’s 6th Annual Future Forum, Thinking Smarter — Channel Products, Energy, ...
In partnership with Habitat for Humanity Québec, Convectair is donating two heating units ...
Do you know an industry member who has greatly contributed to the Canadian electrical industry and ...
Kendra Smith will be joining the company’s Nationals Accounts team as the Key Accounts ...
Blueway has been added as a division within Sonepar Ontario, reporting directly to Sonepar Ontario ...
Pilz Canada has added Marcus Graham to its family. Marcus is now serving a wide base of customers ...
Christopher Balleine has been appointed Stelpro’s Sales Representative, Maritimes, ...
Based in Ottawa, Lafontaine will be responsible for building on Schneider Electric’s ...
Bill Smith from Electrozad Supply Company Limited has been selected as this year’s recipient ...

Peers & Profiles

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  I've known John Sencich since CEW began publishing. He agreed from the outset to be part ...
  Laura Dempsey has been working as an outside sales representative for E.B. Horsman & ...
Michael Gentile, President and CEO of Philips Lighting Canada, has had a long and distinguished ...
Gordon MacDonald is a cheerful, driven individual who loves to be challenged, a trait that suits ...
  Jordan Prins is an account manager at Wesco Distribution in Abbotsford, British Columbia. ...
Mike Marsh, President and CEO of SaskPower, has been a leading figure in Saskatchewan’s electricity ...
I didn’t wake up one day and go, “I want to work for my dad!” Actually, it was ...
    Ouellet Canada is celebrating 50 years in the Electrical Heating ...
  On February 27th Lumen opened their 36th branch in Ottawa, Ontario. ...
John Baron is President of Elec-Tech Sales Ltd., a manufacturing agent with headquarters in ...

Laura Dempsey

Owen Hurst

Laura Dempsey has been working as an outside sales representative for E.B. Horsman & Son for over 15 years, and is a member of the BCEA U40 network of young professionals. She lives in Langley, BC and is proud of her position and work with E.B. Horsman, particularly as she is the second Dempsey generation to work for the company.

Laura’s mother Shelly has worked at E.B. Horsman for over 25 years, and instilled in Laura a determination to succeed. Laura followed in her mother’s footsteps after witnessing how much her mother enjoyed her work and the people she works with at E.B. Horsman.

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Laura Dempsey

Owen Hurst

I've known John Sencich since CEW began publishing. He agreed from the outset to be part of the newsletter’s Editorial Board. His contribution was regular and sustained. Always present to answer my technical questions, and refer me to the right person for additional information as needed. Always available despite his role as senior leader of an influential company.

Over the past five years, many industry insiders have cited John Sencich when I asked them to name someone who had made a difference in their lives or had inspired them as a leader.

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Looking Back

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  As 2017 marks the 150th anniversary of Confederation, we take a look back at an aspect of ...
The resource-based industries of the Maritimes are looking to electronics to make their operations ...
  Electrical distributors must remain in both the electronic and electrical ends of the ...
  The public’s strong interest in energy-saving products should continue in the ...
  Even in a principally agricultural province like Saskatchewan, the impact of electronics ...
Electrical distribution companies operating in British Columbia will continue to get larger while ...
Golden anniversaries are celebrated by the mature, and our industry is allowed to celebrate ...
The last 50 years have been exciting ones for the electrical industry but they won’t compare to ...
The ceiling that had been placed on membership fees remained a point of contention among ...
The year 1982 started on a relatively good note for electrical distributors. Sales in the first ...

 

EFC 2018 Scholarship Program

This year Electro-Federation Canada (EFC) will award $156,250 across 62 scholarships supported by manufacturers, distributors and associations.

The annual EFC Scholarship Program reflects an industry that understands its responsibility to attract future talent. In the face of technological, demographic, and socio-economic evolution, the employment landscape is in constant transformation resulting in substantial challenges for companies as they work to define and redefine their recruitment practices. Furthermore, as competition for the brightest and the best of the next generation of business leaders intensifies, it’s more important than ever to engage young people. 

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Online

Building a simple customer experience that satisfies your customers’ expectations is a starting point (or evolution) in your digital journey. You might be asking yourself, “How do I know what my customer wants?” The data are available from their behaviour online, and many of your customers will tell you what they want. Putting the pieces together can appear complex, but it can be simplified if you segment the optimization of your customers’ experience into three buckets: design, usability and search.

Design, usability, and search pertain to how you can serve your customer. In order for your website to create value in the eyes of the customers, you have to optimize your website so that it is accessible to the greatest number of your ideal customers. Value increases with the number of customer touchpoints that the customers use.

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