Canadian Electrical Wholesaler

Rick McCarten

October 13, 2017

By Rick McCarten

Fall is the best time to eat apples. They are great until mid-October and then they transform back into grocery store apples: less crisp, less tart, and softer. The importance of timing is also true for corn. My father used to say the best corn is steamed minutes after being picked, because when the cob is taken from the stalk, the sugars immediately start turning into starch.

In fact, the time factor is important for all living things. Once they are plucked and put on a shelf, they begin to degrade. Their value, their nutritional content, diminishes.

Let’s take this a step further and apply the same notion to data. Before data are “plucked,” they are a living thing. Once pulled from their source, they too lose their freshness.

Here’s an example: as of 2:45 pm on Saturday, a local apple orchard sold 305 bags of apples. These data are captured. Then at 3:45 pm on the same day, the sales numbers went up 15%. The first bit of information is informative, but it is not as “fresh” as the next reading at 3:45 pm.

Four hours later, the 2:45 pm sales data lose even more significance, and at closing time when total sales for the day are calculated, the older data are no longer significant. At the end of the week, the mid-day sales data mean even less, and less again at the end of the month, until you reach a point where the data become like an apple past its time, and just need to be discarded.

One of the most important services Electro-Federation Canada provides is data. I know that because our members tell us. Members continually rate our statistical program as the most valuable service. We provide monthly sales to manufacturers, and distributors receive quarterly sales totals. Companies use the data to analyze market share, observe overall growth or decline, and look for trends.

The collection of data is about to change. Take super computers, faster speeds, more algorithms and the new potential for data collection, and the detailed information back to you is phenomenal.

For years, Epicor, an ERP solutions provider, has been offering a service called Vista. Vista allows sales data to be collected and downloaded nightly to a central location. The “bot” in the system collects the sales and UPC of an item. This is a select service for a distributor and its main suppliers, but now that ability can be taken nationally and all distributors can have their sales data downloaded to a central repository.

In theory, if all distributors allow access to their sales, just think what would be possible. Manufacturers would be able to receive next day end-customer sales by geographic location. They could also see their end customer market share broken down by product description. Point-of-sale information would replace branch transfer. Next day market share would replace last month’s data. Sales and marketing programs would provide real-time results.

Distributors would get real-time market share and be able to relate cause and effect much more closely. They would be able to work with their suppliers in real time on success and failures.

Sounds very interesting, but how do you get everyone to participate? Our industry, and many industries like us, have been very reluctant to share sales information. But now we are in the digital age and that changes everything. The value of fresh data exponentially overrides stale data, or even worse, unused data.

The issue is not about exposure, but rather about competition. If we do not utilize the latest technology to improve our customer value and efficiency, then someone else will, and they will end up competing with us.

Our sister organization, the National Association of Electrical Distributors, is now embarking on this project. They are well backed by the industry, both distributors and manufacturers, to get a data system, as described above, in place for the electrical industry in America.

In Canada, the time is right to set aside concerns of exposure and begin to build a system that will keep providing “crisp” data to our members so we can leverage real market opportunities, avoid data obsolescence and remain competitive.

Rick McCarten is VP, Operations, Electro-Federation Canada.

Study

Technological change has often been the cause for major market disruption. Consumers tend to benefit from these kinds of disruptions through improved service levels or radically lower prices. Wholesalers and distributors, however, have fewer means to drive changes themselves.

 

Here in Part 3: successfully operating in added-value market segments. This requires applying a number of different levers, usually at each step of their sales channels. . . Read more 

 

 

 


By Shoynear Morrison

The importance of using the right tone within communications and marketing can be easily underestimated. Within these fields words are used to convey specific messages and meaning regarding a brand.

What does the word tone mean and how can understanding its meaning allow you to apply this literacy device?

Well... The Merriam-Webster Dictionary defines the word tone as an “accent or inflection expressive of a mood or emotion, the pitch of a word often used to express differences of meaning.” Aka… tone, is the way we say something and creates emotion. 

 

Read more...

 

 

 

Changing Scene

  • Prev
Do you know an industry member who has greatly contributed to the Canadian electrical industry and ...
Kendra Smith will be joining the company’s Nationals Accounts team as the Key Accounts ...
Flextherm Celebrates 25 Years With a Big Bang PHOTO: EIN-37/CEW-18-CS-Flextherm-400.jpg The floor ...
Electro-Federation Canada’s 6th Annual Future Forum, Thinking Smarter — Channel Products, Energy, ...
Blueway has been added as a division within Sonepar Ontario, reporting directly to Sonepar Ontario ...
Pilz Canada has added Marcus Graham to its family. Marcus is now serving a wide base of customers ...
Christopher Balleine has been appointed Stelpro’s Sales Representative, Maritimes, ...
Based in Ottawa, Lafontaine will be responsible for building on Schneider Electric’s ...
Bill Smith from Electrozad Supply Company Limited has been selected as this year’s recipient ...
Effective April 24, 2017, Dave Syer will report directly to CEO Roger Little, and will be a member ...

Peers & Profiles

  • Prev
  Laura Dempsey has been working as an outside sales representative for E.B. Horsman & ...
Michael Gentile, President and CEO of Philips Lighting Canada, has had a long and distinguished ...
Gordon MacDonald is a cheerful, driven individual who loves to be challenged, a trait that suits ...
  Jordan Prins is an account manager at Wesco Distribution in Abbotsford, British Columbia. ...
Mike Marsh, President and CEO of SaskPower, has been a leading figure in Saskatchewan’s electricity ...
I didn’t wake up one day and go, “I want to work for my dad!” Actually, it was ...
    Ouellet Canada is celebrating 50 years in the Electrical Heating ...
  On February 27th Lumen opened their 36th branch in Ottawa, Ontario. ...
John Baron is President of Elec-Tech Sales Ltd., a manufacturing agent with headquarters in ...
  In September 1957, Ken Gerrie opened a storefront electrical supply counter in the growing ...

Looking Back

  • Prev
The resource-based industries of the Maritimes are looking to electronics to make their operations ...
  Electrical distributors must remain in both the electronic and electrical ends of the ...
  The public’s strong interest in energy-saving products should continue in the ...
  Even in a principally agricultural province like Saskatchewan, the impact of electronics ...
Electrical distribution companies operating in British Columbia will continue to get larger while ...
Golden anniversaries are celebrated by the mature, and our industry is allowed to celebrate ...
The last 50 years have been exciting ones for the electrical industry but they won’t compare to ...
The ceiling that had been placed on membership fees remained a point of contention among ...
The year 1982 started on a relatively good note for electrical distributors. Sales in the first ...
An $80,000 deficit from 1979 greeted the CEDA members at the 1980 Annual General Meeting...   ...

Canadian Electrical Wholesaler is surveying Canadian Electrical Industry Businesses. This short survey (5 multiple choice questions) will aid in determining the the state of Canadian electrical businesses and provide valuable insight into industry shifts. 

We thank you for your time in filling out this survey.

Take survey here: https://www.surveymonkey.com/r/CEWbusinesssurvey

 

Copper $US Dollar price per pound

Kerrwil Publications

538 Elizabeth Street, Midland,Ontario, Canada L4R2A3 +1 705 527 7666
2016 All rights reserved

Use of this Site constitutes acceptance of our Privacy Policy (effective 1.1.2016)
The material on this site may not be reproduced, distributed, transmitted, cached or otherwise used, except with the prior written permission of Kerrwil