Canadian Electrical Wholesaler

 

 

Locking Back DeficitAugust 31 2016

An $80,000 deficit from 1979 greeted the CEDA members at the 1980 Annual General Meeting. The more than $300,000 in expenditures in the previous year had outstripped revenue by that much. Treasurer R. Ellis explained there were three reasons for this deficit: 

• a decrease in income from membership dues caused by numerous mergers

• increased activity by all committees, especially the Operations Research group 

• a loss in operation at the 1979 St. John’s Conference

Mr. Ellis stressed that the association was still financially sound, and noted that neither the annual dues or the conference fees had been increased for several years.

Executive Director Richard Taylor announced his resignation effective in May so that he could take up a position with COPEL in Quebec. A recruitment committee was set up under the Chairmanship of incoming President Jack Nairn to seek a replacement. The committee eventually selected the current President, Stan Wild, an experienced association executive who at that time was employed as President of the Warehousing Association.

At a Board meeting in fall 1980, a motion was made that “in order to cut our conference costs and decrease future expenses, CEDA discontinue the practice of paying the airfare of delegates attending the conference.” Under this 20-year-old provision, CEDA had been paying the return economy airfare of one delegate per member company. Past President Jim Redmond warned the Directors that they should think carefully about this motion; it was his opinion that the practice should be continued, as it encouraged smaller, less wealthy members to attend the annual conference. The Directors considered Mr. Redmond’s remarks, but voted to discontinue paying airfare to conferences, subject to the approval of the 1981 Annual General Meeting.

To ensure that large member companies in CEDA did not pay a disproportionally large membership fee, a $200 million dollar ceiling was placed on annual sales for the purpose of calculating member fees. The standard multiplier used in calculating membership costs had made no allowances for members with a larger volume of sales; the fee ceiling allowed larger members to limit their membership fees. This ceiling was seen by the directors as a stop-gap measure until a more equitable system of determining membership dues was decided upon.

The Board decided to set up a system whereby members would be required to report their annual sales in confidence to the Executive Director, so that membership fees could be accurately computed. Up until this time the Executive Director had estimated members sales and it was generally agreed that most estimates were low. (The only members who ever complained about the estimates were those whose sales were overestimated… and there were precious few of those.)

Acting on a recommendation made at meetings held in September and November 1979, the Directors approved a draft bylaw that would change the titles of the CEDA Executive. The President would become the Chairman of the Board, Vice Presidents would become Vice Chairmen of the Board, and the Executive Director would become President. The proposed changes required the approval of the members and were therefore to be circulated to members with the agenda for the 1981 Annual meeting with a recommendation that they be approved. (The change was voted on and approved the next year.)

Photo courtesy of jarmoluk at Pixabay.

 

 

OlsonBy Katrina Olson

A recent CEW article by David Gordon caught my eye. The headline was, Are Your Sales and Marketing Teams Inhibiting Growth?

As a marketing consultant, writer, and trainer, I recognized the challenges and barriers that David was writing about. We agree on many issues (and their causes) facing electrical distributors and marketers. But I also hear from marketing people all the time that the C-Suite is hindering their efforts which, in turn, hinders the company’s growth.  

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2018 Electrical North American MeetingOn October 29-31, 2018, the AD Electrical North American Meeting drew over 1,000 attendees. This event attracted 151 first time attendees and representatives from over 362 companies in the United States, Canada and Mexico.

Attendees benefited from a variety of agenda topics, including: Network Meetings, Emerging Leaders Session, and Country-specific Business Meetings. New to this year’s agenda was a SPA Optimization Workshop led by industry veteran Mo Barsema. In addition, members and suppliers also attended a panel discussion on managing and measuring your digital success.

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 EFC Announces 2018 Marketing Awards Winners

2018 Marketing Awards WinnersElectro-Federation Canada (EFC)’s Marketing Awards program recognizes member organizations that demonstrate marketing excellence and innovation within the Canadian electrical manufacturing and distribution industry. Winners of this year’s awards were recognized at EFC’s 8th Annual Future Forum, held earlier this month. (Shown in photo: EFC President and CEO Carole McGlogan with representatives from Bartle & Gibson, winners of the Integrated Marketing Award — distributor under $50 million.)Electro-Federation Canada (EFC)’s Marketing Awards program recognizes member organizations that demonstrate marketing excellence...

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Peers & Profiles

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 Young Leaders: Taylor Gerrie

Taylor GerrieOn a regular basis, our publications profile members of our industry through their responses to a Q&A. It’s a way of recognizing industry movers and shakers, and helping our readers get to know them better. 

Recently we launched an initiative with Electro-Federation Canada's Young Professionals Network to include profiles of up-and-coming leaders. We provided the list of questions below to Taylor Gerrie, Automation Account Specialist at Gerrie Electric Wholesale Ltd. in Burlington, Ontario. Here are Taylor’s responses.

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Susan Uthayakumar, President of Schneider Electric Canada: Driving Success

Susan UthayakumarBy Owen Hurst

First and foremost, sitting down with Susan Uthayakumar feels more like sitting down and conversing with a friend than conducting an interview with the Canadian president of one of the world’s largest electrical manufacturers. Of course, she exudes the confidence and knowledge her position demands, but equally identifiable are an open and engaging nature.

In a recent sit-down, we learned a little about Susan’s history and what drives her to succeed.

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Looking Back

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Looking BackThe best memory I keep from CEDA is the way that they accepted me when I came into the business. The welcome they gave to me, all of them men. (In those days there were not many women in business.) This welcome I will always remember. CEDA has played a very important role in my success.

One year our conference was in Hamilton, Ontario. Mr. Caouillette, our speaker, got lost and instead of going to Hamilton went to Toronto. I think that that was the longest cocktail hour that CEDA ever had… waiting for him to arrive. Certainly that night the head table and everyone were in good spirits.

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Looking BackLooking BackIn the 1930s to 1940s, CEDA’s Western Canada membership was very stable with old line independent companies like Horsman, Ashdowns, Brettell, Marshall Wells, Electrical Supplies Ltd., etc.

Small electrical distributors just were not acceptable for membership as they did not carry the main-line manufacturers’ goods, publish a wiring device catalogue, or employ four to five salesmen as CEDA requested.

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