Canadian Electrical Wholesaler

May 13, 2016

Marc Laplante

Depending on who you talk to, that answer can be as long as Tolstoy’s War and Peace!

Google it up and you get this:

"A manufacturer's representatives (rep), also known as independent sales representatives[1] or sales agent, is an individual, sales agency or company that sells a manufacturer's products to wholesale and retail customers." [2]

Not much of an answer is it? Well, that’s Wikipedia for you.

You would think that in this day and age, among peers at Electrofed that this question wouldn’t be asked of us anymore, yet we get it all the time, usually from inside people at manufacturers that do not use independent reps. Here is what an independent manufacturer’s sales representative is: It is by far the purest form of free enterprise. We finance our own growth and get paid only when we’ve performed. Try suggesting that one to an elected official and see how far it gets you! We live and breathe for the sale, for closing the deal, for getting that PO. Why? Because we bear all the expenses associated with fielding professional sales people. We are the ones paying the employee benefits, the training costs, the support staff, the cars, the travel expenses, entertainment expenses, safety concerns, and more than too often the liability associated with our recommendations. All of these are the reasons reps survive and thrive. We are skilled, market-driven strategists who work very closely with the manufacturers that we represent.

Not only do we know our territory, we’ve more often than not have grown up there and have worked in one way or another in this industry. Manufacturers count on our experience and knowledge but mostly they count on our relationships developed over decades of working closely with our clients. Reps truly offer more connections to their manufacturers. It’s because we know how to create deeper, broader long-term relationships with distributors and customers. It is indeed the PERFECT type of business only an independent rep can build. We are advocates for our manufacturers and customers alike. We always need to be able to find that ‘’ common ground’’ that satisfies both manufacturers and customers to get the sale.

All of the best independent sales agencies in Canada have one thing in common: we belong to CEMRA, the Canadian Electrical Manufacturers Representatives Association. CEMRA reps, with their association to NEMRA in the United States, have one common goal which is to become the leader in promoting and developing independent reps as an indispensable channel to market for the electrical industry. We help each other become better businessmen and by doing so, the manufacturers that have chosen the independent rep as THEIR way to go to market are the ones coming out on top year after year along with the independent manufacturer’s sales representative that represents them.

So, whether you’re a large, well-established manufacturer that thinks he has all the bases covered, or a smaller start up, the benefits of outsourcing allow you to reduce costs, and focus assets on core business strengths. We’ll take care of the rest!

[1] https://en.wikipedia.org/wiki/Manufacturers%27_representative#cite_note-1

[2] https://en.wikipedia.org/wiki/Manufacturers%27_representative#cite_note-2



As a manufacturing agent, Marc Laplante of Laplante and Associates represents a full range of products used in the sectors electricity, mechanics and ventilation, as in residential, commercial and industrial and also at the level of original equipment suppliers; This email address is being protected from spambots. You need JavaScript enabled to view it..

Read more on Manufacturing in CEW from Marc Laplante below:

The Evolution of the Manufacturer’s Rep 

Read Marc Laplante’s profile.

 

Westburne WOWLed by Divisional Lighting Manager Salma Siddiqui, the initiative will focus on making Westburne the workplace of choice in the electrical industry and beyond.

Results from research conducted by Westburne found that the electrical industry has a ratio of 6:1 of male vs. female employees. “Realizing these stats are the industry norm has made our eyes open and realize we need to make a change and showcase our women who work for us and at the same time make Westburne the place women would love to work for,” the company says.



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Westburne and RockwellThe Authorized Service Provider designation enables Westburne to deliver Rockwell Automation services through their factory trained team of specialists. These services include installed base evaluation, network assessment, arc flash assessment, lockout/tag-out assessment, and start-up of variable frequency drives.

According to Steve Roy, Regional Sales Manager for Rockwell Automation Canada, “Customer expectations continue to evolve. Aging infrastructure, workforce gaps, global competition and an explosion of new technology provide endless opportunities for customers to improve their businesses.

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IdeaIDEA plans to introduce an online learning management tool, the IDEA Learning Portal, to train customers on the new IDEA Connector, which will launch in late September. This portal will contain comprehensive training information and documentation on the IDEA Connector, a master data management (MDM) platform that enables distributors to securely access accurate and timely product and pricing data directly from manufacturers.

To complement the portal, there will be four training session devoted to manufacturers and distributors at eBiz. These training sessions will dive deeper into specific content to ensure a complete understanding of important functionality.

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Changing Scene

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MundenOn March 29, Munden Enterprises moved into its new Atlantic Canada headquarters, located at 2 Bluewater Rd., Suite 105 in Bedford, Nova Scotia.

The new office offers more than double the square footage of its previous location, allowing for two boardrooms, a product showcase room, and a large demo amd sample warehouse space. This new space is home to seven of Munden Enterprises' employees.

 

 

 

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EHRC WLNElectricity Human Resources Canada is delighted to have announced its new partnership with Women Leadership Nation™ (WLN) on International Women’s Day.

Electricity Human Resources Canada is delighted to have announced its new partnership with Women Leadership Nation™ (WLN) on International Women’s Day. This strategic alliance will offer EHRC members and Leadership Accord signatories with training, development and strategy support in their efforts to make progress in closing the Gender Gap.

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ABB Showcases Its Vision of Leadership in Digital Industries at ABB Customer World 2019

Show ReportBy Line Goyette

Leaders and innovators from business, government and the education sector gathered for this ABB premier collaboration event. More than 11,000 delegates attended the bi-annual ABB Customer World Houston 2019 from March 4 to 7 in Houston, Texas. ABB’s latest pioneering technologies were displayed over 150,000 sq ft of a colourful, buzzy display of futuristic conveyor belts and robots, an ABB Formula E Generation 2 car, and much more groundbreaking technology.

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Peers & Profiles

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First and foremost, sitting down with Susan Uthayakumar feels more like sitting down and conversing ...
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National ManufacturingExcellence in Manufacturing Consortium EMC’s Advantage through Excellence: Future of Manufacturing Conference is a 2½ day event exploring the competitive advantages, opportunities and successes that can be achieved by manufacturers through a variety of learning forums — up to 40 workshops, panel sessions, keynote presentations and best practice plant tours — providing delegates with outstanding opportunities for benchmarking, peer networking, learning and sharing of hundreds of best practices. An estimated 500 to 900 manufacturing leaders and stakeholders from across Canada are expected to attend. 

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Rick McCartenBy Rick McCarten

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Using Bill Gates’ long-term Internet effect example, means that business decisions about the Internet will not necessarily show short-term gain, but will show “profound” gain in the long term.

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Looking Back

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Ms. Levy, a pre-med student from Toronto who recently received her BA in Biology while attending Yishiva University in New York.

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