Canadian Electrical Wholesaler

 Dave TaylorBy John Kerr

Becoming one of the largest independently owned distributors in Ontario is one thing, protecting the brand that made the business so successful is another. In 1955 Joseph Ozad founded Electrozad Supply in Windsor, Ontario and the company has thrived and prospered in markets that are diverse and widespread. 

Dave Taylor is the Director of Sales and Marketing for Electrozad, a position that he has held for almost 20 years. He had to remind me that prior to that he worked for Trade Electric in southwestern Ontario. "It's funny," I responded to David. “I have always thought of you at Electrozad and forgot about your earlier days in this industry." That alone says a ton about the Electrozad culture and approach that Taylor reinforces every day. A family business in more ways than one with a team whose members all have a long tenure and commitment to the vision Ozad founded the business upon. 

Remaining true to the company motto “the house that service built” has been a cornerstone of everything Taylor focuses upon. 

Born in Windsor, Taylor grew up in the town he still works and lives in and attended St Clair College, where he took electronics engineering as he felt that was a growth opportunity. For Taylor, like many of those in the electrical channel in Canada, the route to his present career was not preplanned per se, but rather the end result of connecting his natural sales ability with the learned technology skills. 

Taylor graduated and tried his hand at a few jobs. In 1984 Stu Mills, then manager of Ellis and Howard's branch in Windsor, approached Taylor with an opportunity to work there. (Ellis and Howard’s roots were in Kitchener and had several branches and their founders were in fact not distributors at all but electrical contractors. It was acquired by Graybar in 1992). Under his mentor, Taylor learned the business from the ground up, from sales to product launches, from training to understanding client needs.  

When Mills left Ellis and Howard in 1992, Taylor was given a chance to build a new business under the Trade Electric Automation Products Group (APG) covering a territory from Windsor to Kitchener - an area he knew well. And again in the firing lines he drove this business hard until William C. Smith came knocking. Taylor’s career took another turn when he joined Electrozad in November 1994.

In Taylor, Smith and Electrozad gained a well disciplined and well trained team leader who had been involved in the grass roots of the electrical wholesaling business and had learned from one of the best in Stu Mills.   

In his day to day role Taylor drives all facets of the sales team and its unique technical support and customer service groups. Ever protective of the fact the Electrozad’s reputation and future are based on service it’s evident that his default every time.  

Taylor still sells actively and services one customer that he has had for years. He is in the field when the team needs him and he has a commitment to solving customers’ direct needs. 

The sales and marketing challenge is not an easy one for Taylor or for Electrozad. Unlike many of their competitors, they have a unique and varied market and resulting customer mix. From transportation and automotive in Windsor to petrochemical in Sarnia - and a strong construction/industrial skew in London - they have to balance the needs of their branch network to maintain the level of service and commitment that the Electrozad brand stands for. The coordination of products and technical expertise takes a huge focus for all of the team there.

Moving forward, Taylor looks at adapting to the ever changing landscape of competition, client needs and technology while making sure all of the Electrozad team works as one to embrace it. And evolving the value proposition and promoting and defending the value-added the company brings against the onslaught of the .com businesses, and the specialty houses that are also evolving with their single line focus in wire, lighting and control. 

In our chat Taylor often referred to Joseph Ozad and the roots of the business he helps run. Just like Joe Ozad, Taylor and his team focus on getting what the customers want when they need it. When Taylor is out with the team his singular focus is where Electrozad can make a difference with the programs they have for their customers. Whether it’s a store room model, a wire management solution or a consignment program, Taylor ensures the design, scope of service and return is there for Electrozad and its clients as well. Doing lighting and energy audits are a key tool as well. Taylor and his team also drive an aggressive training program for customers from their Automation Universities to the numerous lunch and learns and evening sessions where client are invited to attend some training before being hosted in the company box at the Windsor Spitfires hockey games. 

One thing that’s always been evident at Electrozad and one thing many of us have witnessed firsthand is the company’s commitment to building relationships and giving back not only to the communities they serve and the clients they have but to the electrical industry as well.  

Here, there are many examples. Taylor knows firsthand the value of breaking new ground without strong manufacturer relationships and the experience he learned at Trade taught him that this is a foundation for success in electrical wholesaling. One need only look at an Electrozad Line card from 10 years ago and compare it today to see how the alliances they have with their suppliers are a key component to success for Electrozad. “Suppliers are a key for moving forward," he said. "You can have all the right team in place but without a strong relationship (with suppliers) it’s harder than you think.” He continued: “Electrozad has always had great suppliers and great support in all we have done and they have played a huge role in our growth success and ability to give back as well.” 

And giving back is a hallmark of Electrozad. In 1991 The Ozad Institute was created with a donation of $175,000 from the Electrozad Foundation. The Ozad Institute is a community resource dedicated to research, education and training in neurodevelopmental disabilities. The Institute is located in, and is closely partnered with Windsor Regional Children’s Centre (RCC) of Windsor Regional Hospital (WRH). Collaborative relationships have also been established with other WRH departments, the John McGivney Children’s Centre, Niagara Peninsula Children’s Centre, Maryvale Adolescent and Family Services, the Teen Health Centre, the University of Windsor Department of Psychology, the University of Western Ontario Schulich School of Medicine and Dentistry (SWOMEN-Windsor), the Windsor-Essex Student Support Leadership Initiative (SSLI), and two area school boards (WECDSB & GECDSB). And giving back is what Taylor subscribes to well as he currently serves on the OZAD Institute’s Advisory Committee.

We asked Taylor what advice he had for the next generation, and no surprise his recipe for success was moulded by his mentorship experiences with Stu Mills, the Smith family values, the Smith family have always subscribed to and what he has witnessed first hand at Electrozad.  His response; “ Get involved and give back to the electrical industry, don’t discount relationships, invest time in networking, and drive hard on understanding new products and technologies and how they fit what the customer needs.”  

Sound advice from an industry veteran who has done it all. 

 

Latest Articles

  • Prev
It is with pleasure that EGLO Canada annouces the nomination of McKenna Agencies as their ...
Sonepar has officially signed an agreement for the acquisition of 100% of shares in CioffiRenato. ...
Rittal Systems Ltd. was recently pleased to announce that E B Horsman & Son, one of Rittal’s ...
Schneider Electric recently announced it has won the Energy & Sustainability 2022 ...
On June 16, 2022, the Technical Committee on the Canadian Electrical Code, Part I, voted in favour ...
Finding safe and affordable housing is a challenge now more than ever. For the past five years, EFC ...
As every distributor knows, there is a labor and driver crisis in every market. It affects hiring ...
Real gross domestic product rose 1.1% in February, the largest monthly growth rate since ...
Wholesale sales rose 0.3% in March to $79.8 billion, with the largest increases coming in ...
According to a recent study from market research firm Graphical Research, The North America ...

 

McKenna

By Rhonda Cox, Regional Sales Manager, Western Canada, EGLO Canada

It is with pleasure that EGLO Canada annouces the nomination of McKenna Agencies as our representation in the specification market as well as electrical distributor channel for the markets of Alberta, Yukon, Northwest Territories and parts of B.C.

Covering various interveners within the specification market (engineers, architechts and designers), McKenna Agencies is a privately-owned-andoperated company whose history under its current ownership dates back to 1988. 

Read More


 

Franklin Electric

 

Franklin Electric Co., Inc. released its third annual Sustainability Report this month, once again providing transparency, insight and data related to the Company’s performance toward Environmental, Social and Governance (ESG) initiatives and goals. The commitment to these initiatives and goals led the Company to be named to Newsweek’s 2022 list of America’s Most Responsible Companies.

This year’s report includes several details related to product advancements, employee health and wellness programs, and manufacturing initiatives. 

Read More


 

 

Changing Scene

  • Prev
Ramy Yousif of Westburne is pleased to announce the appointment of Doug Bunting as Senior ...
Hammond Power Solutions (HPS) a leading manufacturer of dry-type and cast resin transformers and ...
Rexel Canada has recently announced it has acquired the Ontario based wire harness and cable ...
As part of its ongoing modernization efforts, Southwire has announced the installation of new ...
Supporting its long-term modernization strategy and building on its goal to remain generationally ...
Franklin Empire Inc., the largest independently owned electrical distributor in Canada, and MONTONI ...
Franklin Electric Co., Inc. is pleased to welcome Kyle Carron to its Industrial & Engineered ...
Adding continued investment in Canada to its core foundation of innovative Design, installation ...
AD and Torbsa Limited are announcing an agreement to merge the two groups. The ...
AimLite is proud to announce that its Products Warranty has been awarded certification by the ...
 

 

Doug Bunting

I am pleased to announce the appointment of Doug Bunting as Senior Sales Manager, Western Ontario District effective Aug 2nd, 2022. Doug will continue to report directly to me. Doug is a well-known industry veteran who has held many leadership positions over his 35 years with Westburne.

In this role, Doug will drive commercial sales activities and will help recruit, mentor, and develop our team of commercial account managers, branch staff, and project managers. He will focus on accelerating sales growth in the Western Ontario District and will play a key role in supporting vendor and customer relationships.

 

Read More


 

Greg Parsons

It is with mixed feelings that Stanpro recently announced that Greg Parsons, Vice-President of Sales, will be retiring at the end of the year. Greg has been with Stanpro for the last 18 years as well as four years with Standard prior to joining Stanpro. Greg has been a key contributor to the success and growth Stanpro has known. He has been the face and leader of the sales force; he has built strong long-lasting relationships with customers and partners and he has been a pillar and mentor for many.

With Greg retiring, Stanpro are very pleased to announce the nomination of Adam Silverman as the National Sales Director. This nomination is effective immediately. 

Read More


 

Jennifer Penton

Magic Lite is proud to announce the appointment of Jennifer (Jen) Penton to the position of National Sales Manager. Jen joins the team with a proven track record having spent the last 10 years in business development and project management with engineering consulting firm GHD.


Prior to this she earned a PhD at the University Of Western Australia. As the daughter of Magic Lite founder and CEO Tom Penton, Jen is very familiar with the company and its operations and is looking forward to bringing her passion and drive to the family company.

 

Read More


 

AES Acquisition

RESA Power, LLC has recently announced the acquisition of Advanced Electrical Services, Ltd. Based in Alberta, Canada, Advanced Electrical Services (AES) is a NETA accredited company that has two locations in Calgary and Edmonton from which it has been providing electrical testing services since 2008 throughout Western Canada.

AES specializes in providing medium and high voltage services and products into the renewable energy, mining, commercial, utility, and oil & gas market segments in Western Canada. RESA Power was acquired by Investcorp, a leading global alternative investment firm, in December 2021 and this marks the first add-on acquisition under their ownership.

Read More


 

Copper $US Dollar price per pound

Kerrwil Publications Great Place to Work. Certified December 2019 - December 2020

538 Elizabeth Street, Midland,Ontario, Canada L4R2A3 +1 705 527 7666
©2022 All rights reserved

Use of this Site constitutes acceptance of our Privacy Policy (effective 1.1.2016)
The material on this site may not be reproduced, distributed, transmitted, cached or otherwise used, except with the prior written permission of Kerrwil